The Polk platform
What do you want to understand?Try it for 3 minutes · Free five-person pilot · Your own people

Interview everyone you never have time to talk to.

Wave is an AI interviewer. Your people answer by phone or in a browser, in their own words. When an answer needs a follow-up, Wave asks it. You read what they said, with every finding tied to the words behind it.

Nothing reaches your people until you approve it. Take your own interview first.

Hear it before you read about it. In your browser, no signup. A microphone is all you need.

Wave is listeningReporting feature · Example

WaveHow did the reporting feature work for you?

PersonHonestly, the export kept breaking, so I built a spreadsheet instead.

WaveWhat does the spreadsheet do that the feature didn’t?

PersonMy boss wants one number each Monday. The feature gave me twelve charts.

Goals covered in this conversation
What changedWhat it got wrongWhat would fix it
Written to show the formatTry your own →
The follow-up

A form stops at the first answer. Wave asks the next question.

3-minute interview → Free pilot → A full round

A survey form

How was the reporting feature?

“Export kept breaking.”

End of survey. You never learn why it mattered.

Wave, three questions later

What does your spreadsheet do that the feature didn’t?

“My boss wants one number each Monday. The feature gave me twelve charts.”

Now you know what to build.

Sec 01 // How it worksQuestion → Round → Findings

From your question to their answers.

01The question

Say what you want to learn.

One sentence is enough

You and Polk turn it into a Script with a purpose, sections, and goals. You edit it until it’s right.

02Your own interview

Take it yourself first.

Before anyone else

You hear exactly what your people will hear. Nothing reaches them until you approve it.

03The round

Send your link.

Browser or phone

People answer in a browser, call in, or have Wave call them. Phone calls work in the US and Canada.

04The findings

Read what came back.

Every claim cited

Each conversation becomes a transcript with a summary on top. Across the round you get themes, and each one names the interviews behind it.

Consent firstEvery interview

People know who they’re talking to.

Wave introduces itself as an AI interviewer, in the browser and on the phone. In the browser, people read what happens to their answers and agree before Wave says anything. They can stop at any point. Wave works from the goals in your Script and doesn’t bring up topics of its own.

Sec 02 // What comes backPer conversation · Per round

What lands on your desk after a round.

Six things, and each one can be checked. Open any finding and you’re reading what a person said.

WaveWhat gets in the way most weeks?
PatWe hear about schedule changes the night before.
WaveWho could fix that?
01

Every transcript

Line by line, in the person’s own words, with the question Wave was given beside each answer.

Summary · Interview 4

“Late schedule changes are the main problem, and a team lead could fix them.”

02

A summary of each conversation

A few sentences on top of every transcript, so you can read twenty-five interviews in a sitting.

It answered the wrong question
Customer 1, turn 3Customer 9, turn 2Customer 18, turn 2
03

Themes, with the quotes behind them

Each theme names the interviews it came from. Open a citation to read the words.

FinanceWants an audit trail.
OperationsWants faster refresh, and doesn’t mind losing history.
04

Where groups see it differently

When two groups disagree, Wave shows both positions side by side.

Opportunities

One Monday number.
Fix the export first.

05

Opportunities

What Wave recommends you do next, each tied to the themes that support it.

Follow-up

“Ask Customer 12 which number their manager reads first.”

06

What to ask next

Follow-ups worth a second conversation, named by person.

Per conversation2
  • The transcript
  • The summary
Per round4
  • Themes and divergences
  • Opportunities and follow-ups
Languages4
  • English and Spanish
  • French and Swedish
Every finding comes from someone who spoke
Every citation opens the person’s own words
Wave doesn’t simulate anyone
A person at Polk checks the synthesis on a pilot

Every screen, quote, and number on this page is an example

Sec 03 // The free pilotFive people · No card

Try Wave on your own people. Free.

Tell us what you want to understand and who to ask. We set up your Wave, five of your people talk to it, and you get the findings. Within 48 hours of the fifth conversation, a person at Polk checks the synthesis and sends it to you.

Capacity: we run a few pilots each month. Self-serve signup and checkout aren’t built yet, so after your pilot we price a full round with you directly.

This opens an email to [email protected] with your answers filled in. Nothing is sent until you press send.

Your email is ready to send.Press send in your mail app and we reply to set up your Script. If no mail window opened, write to [email protected].
Sec 04 // The problemThe calendar and the form

You can’t sit down with everyone. A survey won’t tell you why.

01 / Your calendar

The people who know what’s wrong are your staff, your customers, and your members. A real conversation with each of them takes an hour you don’t have, so it happens with three people and you guess about the rest.

02 / The form

So you send a survey. It comes back with ratings and one-line answers. “Export kept breaking.” It can’t ask what that cost someone, or what they did about it, and that’s the part you needed.

Sec 05 // The interviewerFive parts

An interviewer that listens for the reason.

Wave works the same way for one person before a meeting as it does for a round across your whole staff. Here’s what happens at each step.

Part 01 / The Script / Where it starts

It works from your goals.

A Script has a purpose, sections, and goals for each section. You set how long the conversation runs, and Wave paces itself to fit. It keeps track of which goals each conversation has covered and which it hasn’t.

Purpose · Team check-in · Example

Learn what gets in the way for the team, and what they’d change first.

A normal week
What’s workingWhat gets in the way
5 min
What they’d change
The first thingWho could fix it
5 min
What leadership should hear
One message
5 min
Part 02 / The conversation / The difference

It listens, then asks the next question.

Wave hears what someone said and follows it. A homemade spreadsheet means something was missing, so that’s what it asks about.

PersonHonestly, the export kept breaking, so I built a spreadsheet instead.
Why Wave asks next

A homemade spreadsheet means something was missing.

What changedWhat it got wrongWhat would fix it
WaveWhat does the spreadsheet do that the feature didn’t?
PersonMy boss wants one number each Monday. The feature gave me twelve charts.

Example · The finding it leads to: “It answered the wrong question”

Part 03 / The invites / Your people

You bring the people. Wave keeps track.

Wave doesn’t supply a panel. You invite your own customers, staff, clients, or members, and each gets their own link. You can see who has finished, who has started, and who hasn’t opened it.

Team check-inExample
OverviewScriptInvitesInterviewsSynthesis
EmailLabelStatus
[email protected]Team leadCompleted
[email protected]OperationsStarted
[email protected]OperationsSent
Part 04 / The synthesis / The proof

Follow any finding back to the words.

Each theme names the interviews behind it. Select a citation to read what that person said. If you can’t trace a claim to a voice, it isn’t in the synthesis.

It answered the wrong question

People needed one number and a next step. The charts took longer to explain than to use.

Evidence
I needed one number. It gave me a wall of charts.Customer 1, turn 3 · Operations

Example round · 25 interviews · Select a citation

Part 05 / The next question / What to do with it

It shows where people disagree, and who to ask next.

A round rarely ends in one clean answer. Wave keeps the disagreement visible and names the follow-up worth your time.

Finance

Wants an audit trail for every number.

Operations

Wants faster refresh, and doesn’t mind losing history.

Sec 06 // The pictureThree themes · Six voices

From one voice to the whole picture.

Every round starts with one person saying what’s on their mind. A theme is something several people said, in different roles and in their own words.

The export kept breaking

Operations

“The file failed three Fridays running, so we stopped opening it.”

Finance

“I stopped trusting the numbers after the second bad export.”

It answered the wrong question

Operations

“I needed one number. It gave me a wall of charts.”

Finance

“It told me what happened, never what to do about it.”

Nobody told us it changed

Finance

“Nobody told us it changed. We found out at the board meeting.”

Customer success

“I’d have stayed if someone had called.”

Example round · Written to show the format · None of it comes from a real customer

Sec 07 // A round, start to finishYou hold two of the steps

A round, from your question to your findings.

You bring a question and the people who can answer it, and Wave holds the conversations. Two of the steps below are yours.

What you bring
Your questionWhy did the team stop using the reporting feature?
PSLAJ+20

We need two things from you: the question and the people.

What happens
  1. ScriptPurpose, sections, and goals, written with you
  2. Your testYou take the interview first
  3. Your yesYou approve it, then send the links
  4. ConsentEach person reads and agrees before it starts
  5. InterviewsBy browser or phone, with follow-ups
  6. TranscriptsEvery conversation, with a summary on top
  7. SynthesisThemes, each one cited to the interviews
  8. YoursYou read it, and check any claim you like
What comes back
▸ Reporting feature roundExample
  • 25 transcripts and summaries
  • 3 themes, with evidence
  • 1 divergence between groups
  • 2 opportunities, 1 follow-up

“I needed one number. It gave me a wall of charts.”

✓ Every finding cited✓ Every citation opens the words

What a finding can claim: it comes from someone who spoke. It isn’t a statistical sample of everyone.

Sec 08 // Use casesOne person or everyone

One conversation before a meeting, or a round across your whole staff.

01

Staff check-ins

Hear from every person on the team, including the ones who don’t speak up in the room.

“What gets in the way most weeks, and who could fix it?”

02

Before a proposal

Interview the people who’ll live with the project before you scope it.

“What have you already tried, and why didn’t it hold?”

03

Product feedback

Find the reason behind the rating, from the customers who use the thing every day.

“What did you build yourself because the feature didn’t do it?”

04

Nonprofits and communities

Ask members and residents in their own language, on a phone, with nothing to install.

“What should the board hear that it isn’t hearing?”

Start here Right away

Talk to Wave

$03 minutes

Take a short interview yourself, in your browser.

  • No signup
  • A microphone is all you need
  • Hear exactly what your people would hear
Talk to Wave →
Five people

Free pilot

$0Run with Polk

One question, five of your own people, real findings.

  • Polk writes the Script with you
  • You take it before anyone else
  • Findings checked by a person, within 48 hours of the fifth conversation
Request a pilot →
Everyone you can reach

A full round

PricedAfter the pilot

For when five conversations showed you it’s worth asking everyone.

  • As many people as you invite
  • Phone calls in the US and Canada
  • Full synthesis, every finding cited
Start with the pilot →

Self-serve signup and checkout aren’t built yet. Until they are, every full round is priced with you directly, after you’ve seen a pilot.

Sec 09 // QuestionsSelect a question

Questions.

A survey stops at the first answer. Wave asks a follow-up when an answer needs one, so you hear the reason behind the rating.

Find out before you commit. Try three minutes yourself, then let five of your own people try it in the free pilot. Wave tells everyone up front that it’s an AI.

Wave works from the goals in your Script and doesn’t bring up topics of its own. You take the interview yourself before anyone else, and people can stop at any point.

Check it. Every theme names the conversations behind it, and every citation opens the person’s own words.

No. They take a phone call or open a link in a browser. Phone calls work in the US and Canada.

English, Spanish, French, and Swedish.

Yes. Wave introduces itself as an AI interviewer, in the browser and on the phone, and the consent lines name the AI services behind it. People agree before it starts.

You choose for each project. With audio off, Wave keeps the words and not the recording. With it on, recordings are deleted on the schedule you set.

The plain answers // Including the unfinished onesWhat Wave does today

You bring the people

Wave doesn’t supply a panel. You invite your own customers, staff, clients, or members.

Consent comes first

In the browser, people read what happens to their answers and agree before Wave says anything.

What a finding can claim

Every finding comes from someone who spoke, and Wave doesn’t simulate anyone. It isn’t a statistical sample of everyone.

Audio and transcripts

Turn recording off for any project, or set when recordings are deleted. Phone calls save transcripts only. Transcripts have no automatic deletion schedule yet.

Where it runs

Interviews run on OpenAI models, and those AI services don’t train on what people say. Data is stored on Cloudflare D1 and R2.

Certifications

Wave has no SOC 2 or ISO 27001 certification today, and it isn’t set up for HIPAA.

Not in Wave yet

Shared-ground views, asking questions of your results, each person choosing how they’re credited, and reading back what the group said for a vote.

Sec 10 // Run by PolkBy conversation

Want Polk to run the whole round?

We write the Script with you, run the interviews, and walk your team or board through what people said. That’s Polk’s consulting work, with Wave doing the interviews.

Eric LohelaCEO and chief strategist
Kevin MagnanCTO, product engineering

Wave is the interviewer we built for our own discovery work

This opens an email to [email protected]. Nothing is sent until you press send.

Your email is ready to send.Press send in your mail app. Eric or Kevin replies with times for a working session.