The Polk platform
Agentsby Polk
A single-story modern home with a stone front, seen from the stone walk that leads to its glass front door.
For real estate agents

See your listing as a film. The preview is free.

Send a listing link. Your photos become one continuous walk through the home, on its own page, with posts written the way you talk. You see a preview first, and you approve everything that carries your name.

You approve every film, page, and post.

Get a free preview → See what comes back

Photos by Salvo Media on Unsplash. The motion is AI-generated from those photos. Every photo on this page is of this house.

The listing film

One walk through the home, made from the photos you already have.

The front of the house, seen from the stone walk
Arrive
Empty great room with a gold chandelier and corner windows onto the pool
Great room
The back of the house, seen across the pool
Pool

Preview → First listing → Monthly plan · Three stills from one film · A real house · Photos by Salvo Media on Unsplash

Sec 01 // How it worksPreview → First listing → Monthly plan

One listing at a time, and each step is your call.

01Free preview

Send the listing.

$0 · No card

We plan a route through the home from your photos and send back a rough preview of the walk. A person at Polk checks it before you see it.

02Review

Tell us what you think of it.

Still free

If the route feels wrong, or the home doesn’t look like itself, say so and we stop. There’s no bill, and the preview stays private.

03First listing

We build the film and the page.

Quoted before we start

The full film, a page for the listing at its own address, and captions in your voice. You approve the page before it goes live.

04Keep going

Add the monthly plan.

Later · Your call

A short voice interview teaches us how you talk. Then three posts a week, a Monday report, and each new listing built the same way. Teams and brokerages: set up a working session.

Your approvalEvery piece

You approve everything that carries your name.

Every film, page, and post waits in your portal until you say yes. Your yes covers the exact version you saw. If anything changes afterward, it comes back to you for another look. Nobody at Polk can approve on your behalf.

Sec 02 // What you getPer listing · Per week · Yours

What comes back, piece by piece.

A film and a page for each listing. Posts every week. All of it written from what you told us, checked by a person, and approved by you.

01

Listing film

One continuous walk through the home, room to room, built from your listing photos.

02

Listing page

The film plays behind a page that scrolls through the home, at its own address you can share.

Caption · Draft

“Eleven houses on Linden Court, and this one has the deepest lot. Open Saturday, ten to noon.”

03

Captions in your voice

Written from your playbooks, in the words you’d use with a client.

This week

Mon · Market note
Wed · The listing
Fri · A question buyers ask

04

Three posts a week

Each one checked for fair housing language and listing facts before it reaches your queue.

05

Your video twin

Short market updates with your face and voice. Made only after you sign a release and record your own consent.

Monday report · Sample

Three posts went out. The Linden Court page had 212 visits. Two people asked for a showing.

06

Monday report

One email each week: what went out, how it did, and what’s planned next. Sample wording shown.

Per listing2
  • The film
  • The listing page
Per week3
  • Posts in your voice
  • Queued for your approval
Yours6
  • Playbooks, built from your interview
  • Voice, clients, market, channels, design, goals
Every piece written from playbooks you approved
Fair housing language and listing facts checked on every piece
A portal under your name, where you approve or ask for a change
Each piece goes out after you approve it
Sec 03 // Get a free previewNo card · No call

Send your listing.

Give us the listing’s web address and where to reach you. We plan the route through the home and email you a rough preview of the walk, reviewed by a person at Polk. The preview stays private.

Pilot: this is early. Eric and Kevin at Polk run it with a small group of agents, so a person can check every preview.

This opens an email to [email protected] with your answers filled in. Nothing is sent until you press send. Some photographers’ contracts don’t allow edits. If you aren’t sure about yours, ask before you send photos.

Your email is ready to send.Press send in your mail app and we reply with a date for your preview. If no mail window opened, write to [email protected] with your listing link.
Sec 04 // The problemThe listing and the voice

Sellers judge you by your last listing. Most listings look the same.

01 / The listing

A seller choosing an agent looks at how you marketed the last home. A photo carousel looks like every other carousel. A film crew costs more than most listings can carry, and your week is already full of showings.

02 / Your voice

You earned your clients by how you talk to them. The caption on your listing was written by a tool that has never met you, and it reads that way. A seller sees it and concludes you were too busy for their home.

Sec 05 // The teamSix jobs

Six jobs, done every week, in your voice.

Software drafts each piece and a person at Polk reviews it before it reaches you. When a draft doesn’t sound like you, send it back.

Job 01 / The interview / Where it starts

It starts with a call from Wave.

Wave is Polk’s AI interviewer. It calls you, or you open a link, and it asks about your clients, your market, and the way you talk. The interview comes in short segments, so you can take one from the car. Wave says up front that it’s an AI, and it asks a follow-up when an answer needs one.

Interview, segment 2 of 6 · Illustrative

WaveWho’s the client you do your best work for?

YouFirst-time buyers who are scared of the inspection. I walk them through it room by room.

WaveWhat do you say to them on that walk?

Job 02 / Playbooks / The foundation

Then we write down what we heard.

Your answers become six playbooks: voice, ideal clients, market priorities, channel direction, design style, and goals. Your portal shows a short summary of each, and you approve it. When something changes, type one sentence and every playbook it touches is updated for your approval.

Voice · Summary

Plain and specific. Leads with the street, then the house. Never uses exclamation points.

Approved
Ideal clients · Summary

First-time buyers and the families who outgrow that first home five years later.

Approved
You typed

Market priorities · Summary

Residential only: single-family homes and two-flats. Commercial removed.

Waiting on you

Illustrative portal view · You see summaries, and we keep the full playbooks current behind them

Job 03 / Listing film / The showpiece

Send the photos. Get a walk through the home.

We plan a route from room to room and show you a free preview. Then we build the film and its page. A person compares the film with your photos, so the house on screen is the house on the street.

9:415G
Ddanaokafor.homes412 Linden Court
412 Linden CourtScroll to walk through
Arrive · Kitchen · Great room · Patio · PoolThe film plays as you scroll
Kitchen
Kitchen
Great room
Great room
  • + Route planned and shown to you first
  • + Checked against your photos by a person
  • + One page, one address, yours to share

Fictional agent and address · A real house · Photos by Salvo Media on Unsplash

Job 04 / Weekly posts / The routine

Three posts a week, waiting for your yes.

Each post is written from your playbooks, then checked: fair housing language, listing facts, and the disclosures your brokerage needs. It lands in your queue. Approve it, ask for a change, or skip it.

Draft · Waiting for your approvalFactsFair housingVoice

“Eleven houses on Linden Court, and number 412 has the deepest lot. The kitchen opens straight onto it. Open Saturday, ten to noon.”

Illustrative draft · You connect your own accounts, and approved posts go out from them

Job 05 / Video twin / Consent first

A video twin, made only with your consent.

We run a short shoot. Before anything is built, you sign a likeness and voice release, and you record the consent yourself. After that, short market updates can go out with your face and voice. Each one waits for your approval like any other post.

AI avatar of a real personHeyGen stock presenter · 27 seconds
  1. 01You sign the likeness and voice release
  2. 02We film a few looks and a separate voice session
  3. 03You record your own consent for the twin
  4. 04Each video waits in your queue for approval

This clip is a stock presenter reading a sample script. Yours is made from your own shoot, in your own voice.

Job 06 / Monday report / The receipt

Every Monday, what we did and how it went.

One short email. What went out, what people did with it, and what’s planned for the week. If a week was quiet, the report says so.

From Polk · Monday, 7:00 AMIllustrative numbers

Your week, Dana

Three posts went out. Most visits went to the Linden Court page.

212Page visits
3Posts out
2Showing requests
  • Wednesday’s post about the street did best
  • Friday’s question post was quiet, so this week tries a different question
  • Next: the open house recap, waiting in your queue
Sec 06 // The voice412 Linden Court · Three captions

One house, written three ways.

Your voice playbook comes from your Wave interview. It records how you open a conversation, what you count, and which words you avoid. Below, the same listing is written three times: once by a stock caption tool, and once each from two agents’ playbooks.

Caption A / A stock caption tool

“🏡 JUST LISTED! Gorgeous 3 bed, 2 bath home in a highly sought-after neighborhood. Updated kitchen, spacious backyard, tons of natural light. This one won’t last! DM for details. #NewListing #HomeSweetHome”

What it knows → Bedrooms, bathrooms, and nothing about the agent or the street

Caption B / From Dana Okafor’s playbook

“Linden Court is a short street, eleven houses, and most of the owners have been here twenty years. Number 412 has the deepest lot on it. The kitchen opens straight to the yard, and the original oak floors run through every room. Three bedrooms, two baths.”

From her interview → Talks about who lives on the street · Uses exact counts · Short on adjectives

Caption C / From Will Brandt’s playbook

“412 Linden Court just came on. 3 bed, 2 bath, new roof in 2024, furnace two years old. The inspection is already done and I’ll send it to you. Showings start Saturday. Call me and I’ll walk you through it.”

From his interview → Address first · Leads with what was replaced and when · Offers the inspection · Ends with a phone call

Dana, Will, and the address are fictional · Written to show the format

Sec 07 // From photos to liveEvery gate, in order

From your photos to a live page, with a stop at every gate.

Each listing moves through the same steps, and a step can’t start until the one before it has passed. You hold two of the gates.

What you send
412-linden-courtA listing link · Your photographer’s photos

We need two things from you: the link and the photos.

What happens
  1. RightsYour right to use the photos is on file
  2. RouteThe walk is planned, room to room
  3. Your lookYou see the free preview
  4. FilmBuilt from that exact route
  5. ChecksPage, disclosures, and the film against your photos
  6. PersonSomeone at Polk reviews all of it
  7. Your yesYou approve the exact page
  8. LiveThe page goes up at its own address
What comes back
▸ 412-linden-courtIllustrative
  • The film
  • The listing page
  • Three captions in your voice
  • The week’s posts, queued

“Most owners on this street have stayed twenty years. Number 412 is a rare opening.”

✓ Checked by a person✓ Approved by you

Change anything after approval and the page comes back to you before it can go live again.

Sec 08 // PricingPilot pricing

Start with one listing.

We quote your first listing in writing before any paid work starts. The monthly plan comes up only after that listing is live.

Start here One listing

Free preview

$0No card

See the route and a rough preview of the walk before you spend anything.

  • Route planned from your photos
  • Rough preview of the walk
  • Checked by a person at Polk
  • Nothing published
Get a free preview →
One listing

First listing

QuotedBefore we start

The finished film and its page, built after you approve the preview.

  • The listing film
  • The listing page at its own address
  • Captions in your voice
  • You approve before it goes live
Start with the preview →
Every month

Keep going

MonthlyOffered later

For agents with another listing coming and a sphere to stay in front of.

  • Wave interview and six playbooks
  • Three posts a week, approved by you
  • Each new listing, built the same way
  • Monday report
Start with the preview →

Pilot pricing. We’re setting prices with the first agents, so every quote is written down before work starts.

A listing page stays up while your plan is activeTeams and brokerages: set up a working session →
Sec 09 // QuestionsSelect a question

Questions.

We give you a date when you send the listing. The pilot is small on purpose, so a person can check every preview and every film.

Only what you approved. You connect your own accounts, each piece waits in your queue, and it goes out after you say yes. There’s an auto-post setting for agents who want it. It’s off unless you turn it on, and only you can.

Through the interview. Wave asks how you talk to clients, we write your voice playbook from your answers, and you approve it. Every post is checked against that playbook before it reaches you. If a draft reads like a template, send it back.

No. It’s made with AI from your listing photos, and we say so. We don’t add rooms, views, or features the home doesn’t have. A person compares the film with your photos before you see it.

Your photographer’s photos, with the right to use them for marketing and for edited versions. For a client film we need that right on file first. Photos copied from a listing site don’t count.

You sign a likeness and voice release, we film a short shoot, and you record your own consent before the twin is built. Each video it appears in waits for your approval. You can say no to the twin and keep everything else.

Every post is checked for fair housing language before it reaches your queue. You’re still the licensed agent, so the final read is yours, and nothing goes out until you’ve had it.

Not to start. The preview is free, and the first listing is quoted on its own. We offer the monthly plan after that, and you can decline it.

Your listing pages come down, and posting stops. Nothing else changes on your accounts, because they were always yours.

Software drafts each piece. A person at Polk reviews it before you see it. You give the final approval.

Sec 10 // Teams and brokeragesBy conversation

Running a team or a brokerage?

Every agent gets their own portal, playbooks, and approval queue. The brokerage gets one look and one set of disclosures across all of them. Tell us about your team and we’ll set up a working session.

  • One portal per agent
  • Your brokerage’s look and disclosures
  • Each agent approves their own work
Eric LohelaCEO and chief strategist
Kevin MagnanCTO, product engineering

This opens an email to [email protected]. Nothing is sent until you press send.

Your email is ready to send.Press send in your mail app. Eric or Kevin replies with times.